Watching Huddle House’s Success with Social Network Marketing

An interesting case study to follow is the Huddle House restaurant chain. Over the last six months they have been aggressively moving in to the online space.  With a target market more comfortable in the digital communication arena they realized they needed to bring their message to the preferred communication tools.

Focus:  Target market – Gen Xers, Gen Y & and Tech-savvy baby boomers

Listen:  The identified preferred method of communication is Blogs, MySpace, YouTube, Twitter and Facebook

Share:  Huddled created a presence on the social network sites and started building relationships through conversations, videos and contests. Examples – I Love Huddle House Video contest

Grow:  The results are coming in… They have 1,762 fans on Facebook and 2,259 followers on Twitter.