Best Buy @twelpforce - TV Commercial using Twitter

Best Buy is currently running a television commercial with their @twelpforce Twitter account URL showing at the bottom of the ad.  This is an example of bringing together different marketing channels and increasing the potential reach of each message.  By showing the @twelpforce on the ad they provided users with a place to go for more information. The advantage of having the ad direct traffic to Twitter is the live conversations and two-way communication opportunities. Best Buy now can talk with their customers and learn from them, answer their questions and share new promotions.

Best Buy started @twelpforce in June and already has over 7,400 followers.