Restaurants are increasing their business with Twitter

I was looking at various case studies for small business success stories using Twitter. I kept coming across restaurants using Twitter to increase their business. The interesting part is how they are all using the tool differently.

One restaurant in Boston used Twitter to start building a following while the restaurant was still under construction. They updated their growing followers on the progress of the construction and tempting them with upcoming menu ideas. When the restaurant held their grand opening it was a packed house and the owner attributed half of the customers from Twitter.

Other restaurant owners show pictures of their new dishes. An ice cream shop owner tweets the ice cream flavor of the day. Another innovative owner, Rush Street’s Nick Kaufman likes to reward people who tweet while they are dining at the Culver City eatery with things like free drinks.

Please share any stories you hear about creative, innovative uses of Twitter by Restaurants.