Over the past few months I have been busy helping two senior parents move out of their homes and in to different living arrangements. During this time I was in contact with numerous businesses, social service agencies and online resource guides. As I was going through this process the one common thing that kept coming up [...]
Start off the week with some fresh ideas and possible solutions to challenges you have been facing in running a small business. There are many online communities and forums for small business owners. These online sites are full of resources on just about anything to do with running a business- from start-up, to day to [...]
Five Easy Steps to Starting a Blog
September 7, 2010 by admin
Blogs are a strong marketing tool for small businesses. One of the challenges a small business may have with their website is keeping the content current and making changes in-house. A well designed blog theme is easy to keep current. WordPress is one of the industry blog platform favorites for ease of use, many theme [...]
Continue Reading →Take Ten is a new service rolling out today. As I meet with small business owners the same challenge keeps coming up – “there are so many marketing choices out there, where do I start and what works best.” To help answer this challenge I created Take Ten. It is a marketing and business building [...]
Continue Reading →Brockton Villa Restaurant Facebook Contest
June 19, 2010 by admin
I went out for breakfast last weekend in La Jolla and was excited to see the restaurant’s new promotion for their Facebook Fan Page. Being passionate about Social Media and always looking for creative ways restaurants are using the different tools I couldn’t wait to join in and follow their progress. They are having a [...]
Continue Reading →Three Places your Business should be Listed
June 11, 2010 by admin
If you are a local business with a website you can increase traffic to your store and website by submitting your business listing to: 1. Google Local Business Center – (google.com/local/add) 2. Yahoo Local (http://local.yahoo.com) 3. Microsoft Bing (http://www.bing.com/maps/) Important tips for the best results: When you submit your business listing make sure you include [...]
Continue Reading →Don’t Keep Your Marketing in Silos
April 20, 2010 by admin
Putting your marketing in silos can limit your success and returns. It is an easy trap to fall in to by thinking- this is my direct mail campaign, this is my social networking program and this is my online ad program. When combining all of the programs into one focus and integrated campaign you can [...]
Continue Reading →Web leads Stores as Main Source for Consumer Research
April 1, 2010 by admin
I came across a good article on the www.internetretailer.com site sharing their latest findings on shopping trends. “Shoppers seeking product information go online more than they head to any other single resource such as stores and catalogs, says a new survey. About 70% of respondents reported using at least two of those information sources before [...]
Continue Reading →3 Steps to adding Networking to your 2010 Marketing Plan
January 15, 2010 by admin
As you build your 2010 Marketing Plan remember to include networking. Networking is still a key strategy to start conversations with other professionals, industry experts and potential customers. Research local networking events based on 3 focus areas: professionals in your business, industry experts and potential customers Set up a networking calendar for the next 3 months [...]
Continue Reading →Crowdsourcing Solutions for a Non-Profit’s Challenges
November 4, 2009 by admin
At the Orange County Cool Twitter Conference on November 5th they will be doing a Twitter crowdsourcing project to help a non-profit find solutions to their four major challenges. The non-profit is HomeBase Kids After School Program out of Anchorage, Alaska. The selected project is The HomeBase Kids film project, a documentary film HomeBase is producing to document [...]
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